Digital Entrepreneurship in Russia: Development during the Pandemic

Digitalization has become inevitable as the demand for digital services increases. The purpose of article is to study development dynamics Russian segment during and after pandemic predict vector its long-term development. authors provide evidence dualism: on one hand, led new restrictions in entrepreneurial activity; other change high adaptability business structures made it possible expand small medium-sized businesses. use methods systematization, comparison, economic analysis, graphical method systematic approach. entrepreneurship sector context digitalization internal processes, consumer communication external relations analyzed. conclude that technologies have potential businesses recommendations implementation state policy measures aimed at optimizing Russia.